SEO News
Official Bing Search Blog
Your choice: Turn AI answers on or off in Bing (opens on Bing Search Blog)
AI summary Bing says users can choose between AI-powered and traditional search, including a browser extension that turns off AI features.
Edition
SEO and Google Search news from Wednesday 11 November 2026, grouped by story.
The day in brief
AIGoogle began rolling out the November 2026 core update, announced on 10 November and expected to take up to two weeks, according to Sistrix. Bing used its own blog to restate that users can turn AI answers on or off, including through a browser extension. Google Search Central also published guidance on moving to a CDN without overwhelming your origin server or blocking Googlebot.
Much of the day's coverage centred on AI in search. Sistrix reported that more than 80% of UK Visibility Index keywords now show an AI Overview, with e-commerce domains increasingly affected, while Search Engine Roundtable noted that AI Overview definitions now expand by default. Google's legal dispute with SerpApi over scraping continued, with the court giving Google 21 days to amend its complaint. Google Ads updates covered brand lists, Performance Max page feeds, merchant loyalty eligibility and API version 26.2.
Stories
-
- Official Google Search Central Blog
Moving to a CDN without overwhelming your origin (or blocking Googlebot) (opens on Google Search Central Blog)
AI summary Google published guidance on deploying a CDN to cut visitor latency and shield the origin server without overloading it or blocking Googlebot.
- Press Search Engine Roundtable
Google Ads API Version 26.2 Now Out Available (opens on Search Engine Roundtable)
AI summary Google released version 26.2 of the Ads API, a minor update covering assets, campaigns, reporting and general changes.
- Press Search Engine Roundtable
Google Search AI Overview Definitions Expanded By Default (opens on Search Engine Roundtable)
AI summary Google now expands AI Overviews for definitions by default, so users no longer need to click Show more to see the full version.
- Press Search Engine Roundtable
Google: How Moving to a CDN Can Accidentally Overwhelm Your Website (opens on Search Engine Roundtable)
AI summary Gary Illyes and Chery Prommawin explained in a video why moving a site to a CDN can raise Googlebot crawling and overload the origin.
- Tool vendor Sistrix
AI Overviews Climb. E-commerce Sites Now Exposed. (UK Data.) (opens on Sistrix)
AI summary Sistrix says over 80% of keywords in its one-million-keyword UK Visibility Index now show an AI Overview, with e-commerce domains increasingly exposed.
- Press Search Engine Roundtable
Daily Search Forum Recap: November 11, 2026 (opens on Search Engine Roundtable)
AI summary The daily forum recap noted that Google has started rolling out the November 2026 core update, among other search forum discussion.
- Press Search Engine Journal
Google Discovers Unexpected Patterns In AI Image Generation (opens on Search Engine Journal)
AI summary Google analysed millions of Nano Banana prompts and identified unexpected patterns in how businesses use the tool for marketing.
- Tool vendor Sistrix
November 2026 Core Update: Radar, Visibility Analysis (opens on Sistrix)
AI summary Sistrix reports that the November 2026 core update, announced on 10 November, is rolling out over up to two weeks and follows high SERP volatility, with data on affected domains.
Same story on other days: 10 Nov (Search Engine Journal) , 10 Nov (Search Engine Roundtable) , 10 Nov (Google Search Status Dashboard)
- Tool vendor Ahrefs Blog
The 100 Most Mentioned Brands in ChatGPT (November 2026) (opens on Ahrefs Blog)
AI summary Ahrefs counted brand mentions across 5.5 million US ChatGPT answers, finding Walmart first with 95,605 and stores taking six of the top 10 places.
- Press Search Engine Roundtable
New Google Ads Overview Page: Customer Journey Insights (opens on Search Engine Roundtable)
AI summary Google Ads documented a pilot Overview page card called Customer Journey Insights that reports how campaigns move users through conversion stages.
- Press Search Engine Roundtable
Google Crawled/Discovered - Currently Not Indexed A Site Quality Issue (opens on Search Engine Roundtable)
AI summary John Mueller said a Crawled/Discovered - Currently Not Indexed status in Search Console may indicate Google does not consider the pages high quality enough to index.
- Press Search Engine Roundtable
Google Ads Visit Site Link In Mobile Search Ad Description (opens on Search Engine Roundtable)
AI summary Google Ads added a Visit site link as plain text within mobile search ad descriptions, following earlier desktop and organic placements.
- Press Search Engine Roundtable
Google Merchant Loyalty Program New Eligibility Requirements (opens on Search Engine Roundtable)
AI summary Google set out new eligibility requirements for the merchant loyalty program, an add-on for merchants with an existing loyalty scheme.
- Press Search Engine Roundtable
Google Ads Performance Max Page Feeds Updated (opens on Search Engine Roundtable)
AI summary Google Ads revised the Page feeds section for Performance Max campaigns to make it clearer which pages advertisers should supply.
- Press Search Engine Roundtable
Google Ads Brand Lists Global Brand Library (opens on Search Engine Roundtable)
AI summary Google updated its help documentation to clarify that brand lists are managed through single, global canonical brands rather than localised ones.
- Tool vendor Semrush Blog
How to use Semrush with Google Search Console (opens on Semrush Blog)
AI summary Semrush explained which of its tools connect to Google Search Console, how to set each up, and six ways to use the data.
- Press Search Engine Roundtable
Google Loses Another Round in Legal Battle Against SerpApi Over Scraping (opens on Search Engine Roundtable)
AI summary A court ruled against Google again in its scraping case with SerpApi and gave it 21 days to amend the complaint.