Every day in SEO, on one calendar: Google announcements, algorithm updates and search industry coverage.https://seo-news.mikehiggins.me.uk/en-gbhttps://www.searchenginejournal.com/google-ads-rolls-out-new-invalid-traffic-overview-card/597098/https://www.searchenginejournal.com/google-ads-rolls-out-new-invalid-traffic-overview-card/597098/The Invalid Traffic Overview Card shows estimated savings, post-billing credits and campaign-level reports for advertisers. (Search Engine Journal)Thu, 12 Nov 2026 21:01:44 GMTSearch Engine JournalGooglehttps://www.searchenginejournal.com/google-gemini-4-hydrogen-default-ai-mode/597096/https://www.searchenginejournal.com/google-gemini-4-hydrogen-default-ai-mode/597096/Gemini 4 Hydrogen became the default model in AI Mode worldwide and is used for the hardest AI Overview questions. (Search Engine Journal)Thu, 12 Nov 2026 20:09:18 GMTSearch Engine JournalGoogleAI Overviews & AI ModeAI search & GEOhttps://www.seroundtable.com/google-generative-ai-performance-report-data-bug-42527.htmlhttps://www.seroundtable.com/google-generative-ai-performance-report-data-bug-42527.htmlGoogle confirmed a data logging bug in the Search Console Generative AI performance report between 9 and 11 November 2026 that resulted in decreased impressions. (Search Engine Roundtable)Thu, 12 Nov 2026 19:55:00 GMTSearch Engine RoundtableGoogleSearch Consolehttps://www.searchenginejournal.com/visits-to-the-top-million-websites-fell-12-data-shows/597085/https://www.searchenginejournal.com/visits-to-the-top-million-websites-fell-12-data-shows/597085/Data shows visits to the top million websites fell from an earlier peak, while visits to sites outside the top 100 barely changed. (Search Engine Journal)Thu, 12 Nov 2026 18:43:03 GMTSearch Engine Journalhttps://www.seroundtable.com/google-search-gemini-4-hydrogen-42526.htmlhttps://www.seroundtable.com/google-search-gemini-4-hydrogen-42526.htmlGoogle's Nick Fox and Robby Stein described Gemini 4 Hydrogen as the biggest model upgrade to Search yet, citing speed, understanding, query fan-out and linking. (Search Engine Roundtable)Thu, 12 Nov 2026 18:20:00 GMTSearch Engine RoundtableGoogleAI search & GEOhttps://blog.google/products-and-platforms/products/search/gemini-4-hydrogen-search-upgrade/https://blog.google/products-and-platforms/products/search/gemini-4-hydrogen-search-upgrade/Google announced that Search is being upgraded with Gemini 4 Hydrogen, presented in a carousel of cards showing examples from the Search interface. (Google The Keyword: Search)Thu, 12 Nov 2026 18:00:00 GMTGoogle The Keyword: SearchGoogleAI search & GEOhttps://www.searchenginejournal.com/microsoft-advertising-updates-ui-following-advertiser-feedback/597078/https://www.searchenginejournal.com/microsoft-advertising-updates-ui-following-advertiser-feedback/597078/Microsoft Advertising announced UI improvements responding to advertiser feedback, covering navigation, reporting, sign-in troubleshooting and account access management. (Search Engine Journal)Thu, 12 Nov 2026 17:45:26 GMTSearch Engine JournalBinghttps://www.seroundtable.com/identify-traffic-from-google-search-42525.htmlhttps://www.seroundtable.com/identify-traffic-from-google-search-42525.htmlA new Google help document explains how to check whether Google Search is sending traffic by inspecting the HTTP Referer header in web analytics or server logs. (Search Engine Roundtable)Thu, 12 Nov 2026 17:08:00 GMTSearch Engine RoundtableGooglehttps://www.seroundtable.com/openai-chatgpt-ads-updates-42524.htmlhttps://www.seroundtable.com/openai-chatgpt-ads-updates-42524.htmlOpenAI's weekly ChatGPT Ads update announced intelligent bidding, new cost targets in Ads Manager, more geographic flexibility for product feed campaigns and more flexible product set filters. (Search Engine Roundtable)Thu, 12 Nov 2026 16:38:00 GMTSearch Engine RoundtableOpenAI & ChatGPThttps://www.seroundtable.com/recap-11-12-2026-42521.htmlhttps://www.seroundtable.com/recap-11-12-2026-42521.htmlThe daily recap collects the day's discussion from the search forums. (Search Engine Roundtable)Thu, 12 Nov 2026 15:00:00 GMTSearch Engine Roundtablehttps://www.growth-memo.com/p/growth-intelligence-brief-27https://www.growth-memo.com/p/growth-intelligence-brief-27Growth Memo's brief reports record lows for Amazon and Best Buy, a 35% fall for Wayfair, gains for eBay, records for DoorDash and Grubhub, and Reddit gaining visibility as its Google clicks fall. (Growth Memo (Kevin Indig))Thu, 12 Nov 2026 13:04:11 GMTGrowth Memo (Kevin Indig)Googlehttps://www.seroundtable.com/google-ads-invalid-traffic-ivt-overview-card-42513.htmlhttps://www.seroundtable.com/google-ads-invalid-traffic-ivt-overview-card-42513.htmlGoogle Ads is rolling out an Invalid Traffic Overview Card to give advertisers front-end transparency into how their campaigns are protected. (Search Engine Roundtable)Thu, 12 Nov 2026 13:00:00 GMTSearch Engine RoundtableGooglehttps://www.seroundtable.com/google-ads-disallows-impersonate-public-figures-ai-42512.htmlhttps://www.seroundtable.com/google-ads-disallows-impersonate-public-figures-ai-42512.htmlGoogle Ads clarified that impersonating public figures with AI is not permitted even when the use of AI is disclosed. (Search Engine Roundtable)Thu, 12 Nov 2026 12:51:00 GMTSearch Engine RoundtableGooglehttps://www.seroundtable.com/google-ads-prohibits-targeting-users-42518.htmlhttps://www.seroundtable.com/google-ads-prohibits-targeting-users-42518.htmlGoogle Ads added a line to its personalised advertising policy stating advertisers cannot target users based on an interest in categories prohibited on Google's ad network. (Search Engine Roundtable)Thu, 12 Nov 2026 12:41:00 GMTSearch Engine RoundtableGooglehttps://www.seroundtable.com/google-ads-found-on-site-label-42496.htmlhttps://www.seroundtable.com/google-ads-found-on-site-label-42496.htmlGoogle is testing a "Found on site" label, with a magnifying glass icon and a clickable site link, on sponsored results in Google Ads. (Search Engine Roundtable)Thu, 12 Nov 2026 12:31:00 GMTSearch Engine RoundtableGooglehttps://www.seroundtable.com/google-ads-editor-version-2-14-42515.htmlhttps://www.seroundtable.com/google-ads-editor-version-2-14-42515.htmlGoogle released version 2.14 of Google Ads Editor, which adds 10 new features. (Search Engine Roundtable)Thu, 12 Nov 2026 12:21:00 GMTSearch Engine RoundtableGooglehttps://www.seroundtable.com/google-ads-data-strength-uplift-metric-42516.htmlhttps://www.seroundtable.com/google-ads-data-strength-uplift-metric-42516.htmlGoogle Ads published a help document on the data strength uplift metric, a month after a separate document on Data Strength Best Practices. (Search Engine Roundtable)Thu, 12 Nov 2026 12:11:00 GMTSearch Engine RoundtableGooglehttps://www.seroundtable.com/bing-turn-off-ai-search-setting-42520.htmlhttps://www.seroundtable.com/bing-turn-off-ai-search-setting-42520.htmlMicrosoft has again said there are two ways to turn off AI features in Bing Search, though Search Engine Roundtable notes neither is a search setting, the earlier one having been removed. (Search Engine Roundtable)Thu, 12 Nov 2026 12:05:00 GMTSearch Engine RoundtableBinghttps://www.semrush.com/blog/ai-traffic-quality/https://www.semrush.com/blog/ai-traffic-quality/Semrush Blog argues that published AI traffic benchmarks describe other sites, and sets out how to measure AI traffic quality in your own analytics to decide whether to invest more. (Semrush Blog)Thu, 12 Nov 2026 11:21:00 GMTSemrush Bloghttps://www.seroundtable.com/google-ai-overview-source-icons-bottom-42519.htmlhttps://www.seroundtable.com/google-ai-overview-source-icons-bottom-42519.htmlGoogle is testing moving the source icons in AI Overviews from the top to the bottom, which may make the citations harder to find. (Search Engine Roundtable)Thu, 12 Nov 2026 01:15:00 GMTSearch Engine RoundtableGoogleAI Overviews & AI Modehttps://www.seroundtable.com/google-ads-api-version-262-42517.htmlhttps://www.seroundtable.com/google-ads-api-version-262-42517.htmlGoogle released version 26.2 of the Ads API, a minor update covering assets, campaigns, reporting and general changes. (Search Engine Roundtable)Wed, 11 Nov 2026 20:45:00 GMTSearch Engine RoundtableGooglehttps://www.seroundtable.com/google-expanding-definitions-42514.htmlhttps://www.seroundtable.com/google-expanding-definitions-42514.htmlGoogle now expands AI Overviews for definitions by default, so users no longer need to click Show more to see the full version. (Search Engine Roundtable)Wed, 11 Nov 2026 19:51:00 GMTSearch Engine RoundtableGoogleAI Overviews & AI Modehttps://blogs.bing.com/search/2026/11/your-choice-turn-ai-answers-on-or-off-in-bing/https://blogs.bing.com/search/2026/11/your-choice-turn-ai-answers-on-or-off-in-bing/Bing says users can choose between AI-powered and traditional search, including a browser extension that turns off AI features. (Bing Search Blog)Wed, 11 Nov 2026 17:20:00 GMTBing Search BlogBinghttps://www.seroundtable.com/google-search-cdn-42511.htmlhttps://www.seroundtable.com/google-search-cdn-42511.htmlGary Illyes and Chery Prommawin explained in a video why moving a site to a CDN can raise Googlebot crawling and overload the origin. (Search Engine Roundtable)Wed, 11 Nov 2026 15:55:00 GMTSearch Engine RoundtableGooglehttps://www.sistrix.com/blog/ai-overviews-climb-e-commerce-sites-now-exposed-uk-data/https://www.sistrix.com/blog/ai-overviews-climb-e-commerce-sites-now-exposed-uk-data/Sistrix says over 80% of keywords in its one-million-keyword UK Visibility Index now show an AI Overview, with e-commerce domains increasingly exposed. (Sistrix)Wed, 11 Nov 2026 15:04:02 GMTSistrixAI Overviews & AI Modehttps://www.seroundtable.com/recap-11-11-2026-42509.htmlhttps://www.seroundtable.com/recap-11-11-2026-42509.htmlThe daily forum recap noted that Google has started rolling out the November 2026 core update, among other search forum discussion. (Search Engine Roundtable)Wed, 11 Nov 2026 15:00:00 GMTSearch Engine RoundtableGoogleCore updatehttps://www.searchenginejournal.com/google-discovers-unexpected-patterns-in-ai-image-generation/596745/https://www.searchenginejournal.com/google-discovers-unexpected-patterns-in-ai-image-generation/596745/Google analysed millions of Nano Banana prompts and identified unexpected patterns in how businesses use the tool for marketing. (Search Engine Journal)Wed, 11 Nov 2026 14:18:51 GMTSearch Engine JournalGooglehttps://www.sistrix.com/blog/november-2026-core-update-radar-visibility-analysis/https://www.sistrix.com/blog/november-2026-core-update-radar-visibility-analysis/Sistrix reports that the November 2026 core update, announced on 10 November, is rolling out over up to two weeks and follows high SERP volatility, with data on affected domains. (Sistrix)Wed, 11 Nov 2026 13:27:47 GMTSistrixCore updatehttps://ahrefs.com/blog/most-mentioned-brands-chatgpt/https://ahrefs.com/blog/most-mentioned-brands-chatgpt/Ahrefs counted brand mentions across 5.5 million US ChatGPT answers, finding Walmart first with 95,605 and stores taking six of the top 10 places. (Ahrefs Blog)Wed, 11 Nov 2026 13:13:26 GMTAhrefs BlogOpenAI & ChatGPThttps://www.seroundtable.com/google-ads-customer-journey-insights-42510.htmlhttps://www.seroundtable.com/google-ads-customer-journey-insights-42510.htmlGoogle Ads documented a pilot Overview page card called Customer Journey Insights that reports how campaigns move users through conversion stages. (Search Engine Roundtable)Wed, 11 Nov 2026 12:51:00 GMTSearch Engine RoundtableGooglehttps://www.seroundtable.com/google-crawled-discovered-currently-not-indexed-42507.htmlhttps://www.seroundtable.com/google-crawled-discovered-currently-not-indexed-42507.htmlJohn Mueller said a Crawled/Discovered - Currently Not Indexed status in Search Console may indicate Google does not consider the pages high quality enough to index. (Search Engine Roundtable)Wed, 11 Nov 2026 12:41:00 GMTSearch Engine RoundtableGoogleSearch ConsoleCrawling & indexinghttps://www.seroundtable.com/google-ads-visit-site-description-42444.htmlhttps://www.seroundtable.com/google-ads-visit-site-description-42444.htmlGoogle Ads added a Visit site link as plain text within mobile search ad descriptions, following earlier desktop and organic placements. (Search Engine Roundtable)Wed, 11 Nov 2026 12:31:00 GMTSearch Engine RoundtableGooglehttps://www.seroundtable.com/google-merchant-loyalty-program-eligibility-42495.htmlhttps://www.seroundtable.com/google-merchant-loyalty-program-eligibility-42495.htmlGoogle set out new eligibility requirements for the merchant loyalty program, an add-on for merchants with an existing loyalty scheme. (Search Engine Roundtable)Wed, 11 Nov 2026 12:21:00 GMTSearch Engine RoundtableGooglehttps://www.seroundtable.com/google-ads-performance-max-page-feeds-update-42503.htmlhttps://www.seroundtable.com/google-ads-performance-max-page-feeds-update-42503.htmlGoogle Ads revised the Page feeds section for Performance Max campaigns to make it clearer which pages advertisers should supply. (Search Engine Roundtable)Wed, 11 Nov 2026 12:11:00 GMTSearch Engine RoundtableGooglehttps://www.seroundtable.com/google-ads-brand-lists-library-42506.htmlhttps://www.seroundtable.com/google-ads-brand-lists-library-42506.htmlGoogle updated its help documentation to clarify that brand lists are managed through single, global canonical brands rather than localised ones. (Search Engine Roundtable)Wed, 11 Nov 2026 12:05:00 GMTSearch Engine RoundtableGooglehttps://www.semrush.com/blog/semrush-google-search-console/https://www.semrush.com/blog/semrush-google-search-console/Semrush explained which of its tools connect to Google Search Console, how to set each up, and six ways to use the data. (Semrush Blog)Wed, 11 Nov 2026 11:40:00 GMTSemrush BlogGoogleSearch Consolehttps://www.seroundtable.com/google-loses-again-against-serpapi-42508.htmlhttps://www.seroundtable.com/google-loses-again-against-serpapi-42508.htmlA court ruled against Google again in its scraping case with SerpApi and gave it 21 days to amend the complaint. (Search Engine Roundtable)Wed, 11 Nov 2026 00:09:00 GMTSearch Engine RoundtableGooglehttps://developers.google.com/search/blog/2026/11/crawling-cdnhttps://developers.google.com/search/blog/2026/11/crawling-cdnGoogle published guidance on deploying a CDN to cut visitor latency and shield the origin server without overloading it or blocking Googlebot. (Google Search Central Blog)Wed, 11 Nov 2026 00:00:00 GMTGoogle Search Central BlogGooglehttps://www.searchenginejournal.com/google-november-2026-core-update/596614/https://www.searchenginejournal.com/google-november-2026-core-update/596614/Google has started rolling out the November 2026 core update worldwide, saying completion may take up to two weeks. (Search Engine Journal)Tue, 10 Nov 2026 19:55:01 GMTSearch Engine JournalGoogleCore updatehttps://www.searchenginejournal.com/google-expands-ads-in-ai-mode-multiturn-ads/596540/https://www.searchenginejournal.com/google-expands-ads-in-ai-mode-multiturn-ads/596540/Google is extending English-language ads in AI Mode to more than 10 new countries and introducing multiturn ads for follow-up queries in the US. (Search Engine Journal)Tue, 10 Nov 2026 19:08:34 GMTSearch Engine JournalGoogleAI Overviews & AI Modehttps://www.seroundtable.com/chatgpt-business-hub-42505.htmlhttps://www.seroundtable.com/chatgpt-business-hub-42505.htmlOpenAI launched the ChatGPT Business Hub, which provides analytics on mentions, profile views and clicks through to websites. (Search Engine Roundtable)Tue, 10 Nov 2026 18:45:00 GMTSearch Engine RoundtableOpenAI & ChatGPThttps://www.seroundtable.com/google-november-2026-core-update-42504.htmlhttps://www.seroundtable.com/google-november-2026-core-update-42504.htmlGoogle announced the November 2026 core update on Tuesday afternoon, saying it is a regular update designed to surface relevant, satisfying content and should take about two weeks to roll out. (Search Engine Roundtable)Tue, 10 Nov 2026 18:25:00 GMTSearch Engine RoundtableGoogleCore updatehttps://status.search.google.com/incidents/WLxcJyC6jMWMfryxsKMchttps://status.search.google.com/incidents/WLxcJyC6jMWMfryxsKMcGoogle released the November 2026 core update, which applies globally and to all languages and may take up to two weeks to complete. (Google Search Status Dashboard)Tue, 10 Nov 2026 18:06:00 GMTGoogle Search Status DashboardGoogleCore updatehttps://www.searchenginejournal.com/google-releases-modern-web-guidance-1-0-for-ai-coding-agents/596495/https://www.searchenginejournal.com/google-releases-modern-web-guidance-1-0-for-ai-coding-agents/596495/Google's Modern Web Guidance 1.0 adds a codebase audit to the free toolset it offers AI coding agents. (Search Engine Journal)Tue, 10 Nov 2026 17:00:00 GMTSearch Engine JournalGooglehttps://www.seroundtable.com/gemini-4-carbon-google-search-ai-mode-42502.htmlhttps://www.seroundtable.com/gemini-4-carbon-google-search-ai-mode-42502.htmlGoogle has released Gemini 4 Carbon, described as its strongest model for cybersecurity, agentic workflows, software engineering and scientific reasoning, now available in Search via AI Mode. (Search Engine Roundtable)Tue, 10 Nov 2026 16:50:00 GMTSearch Engine RoundtableGoogleAI Overviews & AI ModeAI search & GEOhttps://ahrefs.com/blog/where-does-chatgpt-get-its-information/https://ahrefs.com/blog/where-does-chatgpt-get-its-information/Ahrefs explains the four sources ChatGPT draws on: training data, live web searches, licensed publisher content and the user's own context. (Ahrefs Blog)Tue, 10 Nov 2026 16:22:07 GMTAhrefs BlogOpenAI & ChatGPThttps://www.semrush.com/blog/semrush-vs-ahrefs/https://www.semrush.com/blog/semrush-vs-ahrefs/Semrush compares its platform with Ahrefs across AI visibility, backlinks, rank tracking, pricing, features, add-ons and scalability. (Semrush Blog)Tue, 10 Nov 2026 13:12:00 GMTSemrush Bloghttps://www.semrush.com/blog/ai-prompt-tracking-methodology/https://www.semrush.com/blog/ai-prompt-tracking-methodology/Semrush explains why tracking more AI prompts can still leave blind spots and sets out a methodology balancing coverage, discovery and verification. (Semrush Blog)Tue, 10 Nov 2026 12:59:00 GMTSemrush Bloghttps://www.semrush.com/blog/ai-in-competitive-intelligence/https://www.semrush.com/blog/ai-in-competitive-intelligence/Semrush shares ten prompts for using AI to speed up competitive intelligence and improve decision making. (Semrush Blog)Tue, 10 Nov 2026 12:38:00 GMTSemrush Bloghttps://www.searchenginejournal.com/meta-pauses-updated-business-ad-terms/596493/https://www.searchenginejournal.com/meta-pauses-updated-business-ad-terms/596493/Meta has paused its updated business and ad terms, which were due on 20 November, so advertisers keep their existing crawl rights. (Search Engine Journal)Tue, 10 Nov 2026 11:30:00 GMTSearch Engine Journal