SEO News
Every day in SEO, on one calendar Edition
SEO and Google Search news from Monday 9 November 2026, grouped by story.
Google's only official update of the day is a documentation change: the aggregator unit and supplier unit now support "things to do" queries, according to the Search documentation updates feed.
The rest of the coverage looks at how AI is reshaping search measurement and publishing. Search Engine Journal reports on a site that opted out of Google's AI features to estimate the clicks it receives from AI Overviews and AI Mode, and on Ziff Davis's chief executive saying the company is not planning on a search recovery after another fall in organic Google referrals. Graphite's AI usage report has stopped comparing AI assistants with search engines, estimating 76 billion monthly sessions worldwide. Google Ads is also said to be testing a weekly AI report card for ad creative, while Semrush covers social media competitor analysis and where SEO may be heading in 2027.
AI summary Google updated its documentation for the aggregator unit and supplier unit to say both now support "things to do" queries.
AI summary Some Google Ads accounts show an Asset activity page where AI delivers weekly insight cards on ad creative, including headline ideas to test.
AI summary Graphite estimated AI assistants reach 76 billion monthly sessions worldwide and said it can no longer reliably compare AI search use with search engines.
AI summary Semrush argues that SEO will stay relevant as AI changes how people search, and sets out what to expect and how to prepare.
AI summary Semrush explains how to run a social media competitor analysis, including which competitors to look for, what to measure and a free template.
AI summary Ziff Davis's chief executive said the publisher is not planning on a search recovery after organic Google referrals fell again, citing Search Console's AI report.
AI summary A site that opted out of Google's AI features estimated that AI Overviews and AI Mode sent it about 21% of its clicks, with a possible lift on regular listings.